Brand Resource

Welcome to the FluentAffiliate brand resource page. This page provides guidelines, logos, and assets to ensure consistent and professional representation of FluentAffiliate.

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FluentAffiliate

FluentAffiliate Icons

Our icons form the visual foundation of our brand, representing our identity, credibility, and recognition. This section includes everything needed to ensure consistent and accurate icon usage across all platforms and media.

fluentaffiliate primary icon

Primary Icon

fluentaffiliate secondary icon

Secondary Icon

fluentaffiliate monotone dark icon

Monotone Dark Icon

fluentaffiliate monotone light icon

Monotone White Icon

FluentAffiliate Logo Usage Guidelines

The FluentAffiliate logo pairs our distinctive abstract primary icon with the FluentAffiliate wordmark.

The primary horizontal version is recommended for most applications.

To maintain clarity and impact, avoid using the logo at sizes that compromise legibility, and always use the official logo files provided.

Logo Scale Guidelines

For smaller applications, use the dedicated small-size logo variation. It’s optimized for widths between 140px and 240px to maintain clarity and visual balance.

When the logo needs to appear even smaller, between 30px and 70px in height, use only the FluentAffiliate icon. Avoid using the stacked logo at these sizes to preserve readability and brand consistency.

Dos and Don’ts

When it comes to using our logos, there are several important dos and don’ts to keep in mind. First, always ensure that you use the logos in their original form without any alterations.

fluentaffiliate primary logo
FluentAffiliate Primary Icon
fluentaffiliate primary logo

Do

Use the full-color logos only on white or black backgrounds. When placing the logo on a photograph, ensure the logo is positioned over a white, black, or lighter area of the image to maintain visibility.

fluentaffiliate monotone dark logo
fluentaffiliate monotone dark logo
fluentaffiliate monotone light logo
fluentaffiliate monotone light logo
FluentAffiliate Logo Don't use
FluentAffiliate Logo Don't use
FluentAffiliate Logo Don't use

Don’ts

Don’t use the full-color logo on any background that fails accessibility. Always make sure it’s easy to see and has proper visual contrast. And do not alter any part of the logo’s color (logomark and wordmark).

Don't use Fluentaffiliate
Don't use Fluentaffiliate
Don't use Fluentaffiliate
Don't use Fluentaffiliate

Brand Color Palette

Apply these color proportions consistently across all layouts and marketing materials. Text should always appear in dark grey (Text Color). Use the secondary color for buttons and key focus areas. The primary color is FluentAffiliate’s core brand color and should be used as a neutral base or wherever strong brand representation is required.

#2C6AE2

CMYK 81, 53, 0, 11

Primary

Color

#4E5D78

CMYK 35, 22, 0, 53

Secondary

Color

#2CC5E2

CMYK 81, 13, 0, 11

Accent

Color

#272E3C

CMYK 35, 23, 0, 76

Text

Color

Icon’s Guidelines

Dos

  • Use enough space around our icon to avoid clutter and prevent confusion with other brands or products.
  • Make sure to keep the proportions and aspect ratio equal.
  • Ensure our logo and icon are large enough to be legible.
  • Include our icon when linking to our websites or products.

Don’ts

  • Don’t alter our icons’ colors or shapes, or combine it with other elements.
FluentAffiliate
  • Don’t feature us or our logos on any age-restricted, drug-related, or illegal content.
  • Don’t imply partnership, endorsement, or association unless you have direct approval from FluentAffiliate’s leadership.
  • Don’t use names, logos, or other materials that imitate or could be confused with the FluentAffiliate’s brand or WPManageNinja products.

Writing Guidelines

The do’s and don’ts of talking about FluentAffiliate in your content or copy.

Dos

  • Display the name “FluentAffiliate” with proper capitalization and spacing, except when used as a web address.
  • Use the same font style and size for “FluentAffiliate” as the surrounding content.
  • Ensure the name “FluentAffiliate” is legible in all copy.

Don’ts

  • Don’t abbreviate or use “FluentAffiliate” as a verb.
  • Don’t display the name “FluentAffiliate” with incorrect spacing or as “Fluent Community”
  • Don’t attempt to style the name “FluentAffiliate” using our brand fonts or similar fonts in text.