Brand Resources and Guidelines

Welcome to the FluentAffiliate Brand Hub. Find logos, assets, and guidelines to represent FluentAffiliate with consistency.

Download The Brand Assets

By downloading or using FluentAffiliate brand assets, you agree to comply with our Trademark
Usage Guidelines.
⚠️ Important: Unauthorized use or violation of these guidelines may result in revocation of your license to use FluentAffiliate branding materials.
For questions, please contact [email protected]

FluentAffiliate

Logo Usage

Our primary logo combines our brandmark, the Cartee Stripe, with our wordmark. Wherever possible, we aim to use the primary logo in full color. Please note, the “A” in Affiliate is always capitalized in the logo; this applies consistently, regardless of usage context.

Primary Logo

This is the primary FluentAffiliate logo and should be used in its original form whenever possible.

Inverted Primary Logo

This version uses a white wordmark to ensure optimal legibility on dark or visually complex backgrounds.

Monotone Logos

Monotone versions of the FluentAffiliate logo are designed for simplified applications where full color is not suitable. These variations are ideal for printing, embossing, or other limited-color scenarios.

Some scenarios may make it impractical to use our primary or inverted full-color logos, such as:

When production budgets only allow for single-color printing
When accurate color reproduction cannot be guaranteed
When placed on busy or heavily patterned backgrounds
When the background lacks sufficient contrast for clear visibility

Logo and Icon Usage

FluentAffiliate logo and the Affiliate Stripe (icon) performs best when given ample clear space, ensuring it has room to breathe and maintains visual impact.

Minimum Size

To maintain the visual integrity of our logo, do not scale it below 150px or 53mm in width.

Digital

150px (width)

Print

53mm (width)

Don’ts

To maintain the integrity of the FluentAffiliate brand, avoid the following logo misuses

For Video Makers

Dos

Use high-resolution files (SVG/PNG/MP4 provided).
Use the original colors and animation timing.
Ensure background and music do not overpower the logo reveal.

Don’ts

Don’t alter the logo colors or animation sequence.
Don’t overpower the logo by effects (glow, shadow, etc.).
Don’t stretch, crop, rotate, or distort the logo.

Download The Brand Assets

Colors

Our signature color is blue, and various shades of blue serve as our core color palette. These colors are essential components of our brand identity.

FA Blue B 80 #08152D

FA Blue B 60 #112A5A

FA Blue B 40 #1B3F87

FA Blue B 20 #2354B4

FA Blue Base #2C6AE2

FA Blue W 20 #5687E7

FA Blue W 40 #81A5ED

FA Blue W 60 #AAC3F3

FA Blue W 80 #D3E1F9

Best-Practice Banner Dimensions

These layouts provide quick-reference guides for 1:1 and 9:16 banner sizes, each with clear “safe zones” for logos and text. Following the width calculation (width ÷ 10 = x) ensures consistent margins and a polished visual. Avoid placing key elements where “Don’t Place the Logo Here!” is marked to keep your design clean and professional.

For 1:1 size Banner